Saw has a black background with a sharp serif font and is in capital letters. The effect is quite stark and we focus on the simple word and it's connotations. The fact the title is blue creates a cold and clinical feeling. This links into the start of the film as it is set in a dingy bathroom. The cold colour helps to establish the unsettling tone of the film from the outset.
On the other hand with our film opening Viral Terror, we have a thick red font, giving our audience this idea of danger and violence. The font itself is also broken up as if it was digital, again this links into our plot and story by having it look like a form of technology, Which links nicely into our story of Viral Terror. Which suggests that our killer had a broken and distorted mind.
We have also used the colour Yellow for our credits. We decided to subvert the typical Blocky, red letters and go for a light yellow colour in an optima font. Which i found actually worked better than red. As yellow has generally positive connotations, such as being bright and energetic or soft and pastels. However the yellow we have used is quite sallow and it looks unhealthy. We took this inspiration from the Conjuring, where they use a yellow and it creates the same effects of sick and unhealthy.
From my research i found another convention of horror openings was the use of iconography. This applied to all films from slashers like Scream and Saw to psychological thrillers, like a Nightmare on ElmStreet and the Shining.
As you can see from these images- weapons are heavily featured. This helps to suggest to the audience, the idea of threat and danger.
However in psychological horrors we see close ups of the killers sinister expression is seen. This gives the audience a disturbing insight into the killers mindset. For example we have applied this to our opening, as we see charlie's sinister facial expression when he approaches the camera.
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