The Target audience for our film are young children/ Teenagers aged 12-18, demographic E ( students and the unemployed). Both Genders. After consideration and previous research into other films and mainstream and niche audiences.
We have decided that VIRAL TERROR is a Mainstream film. and would be suided to a Mianstream audience, who like well branded things. From this point we also discussed the type of Distributors that we would need to reach a mainstream audience.
From this discussion, we decided we would want Lionsgate to produce and distribute our film. Lionsgate have previously done the film Cabin in the Woods. Which came with a unique production title, as they changed the colour palette to fit the films nature. This ade it stand out and made it more unique for a target audience to recognise.
In this image Lionsgate have changed the colours of there original logo, to dark red to show its a horror film. When my group was deciding how w would show we were producing a horror film, we changed the back ground colours to dark purples, blacks and greys.
Summary: our target audience is E (students) aged 12-18. We have met our target audience by using teenagers like themselves and having something exciting and mainstream, which would be distributed by a well known branded company, which would draw them in and make them want to watch
